Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Dustin Hoffman’s Secret Cancer Battle: The Untold Story of His Triumph!
Dustin Hoffman, known for his roles in movies like “Tootsie” and “Rain Man,” kept a big secret about his health. In 2013, when he was 75 years old, he shared that he had been treated for throat cancer. He didn’t talk about it after that.
Hoffman became famous in 1967 with his role in “The Graduate.” He got nominated for an Oscar for that movie. After that, he starred in more famous films like “All the President’s Men” in 1976 and “Kramer vs. Kramer” in 1979, where he won an Oscar for Best Actor.
In 1983, he was in “Tootsie,” where he played a man who pretends to be a woman to get an acting job.
In the famous movie where Dustin Hoffman dressed up as a woman, he was called a “nottie” instead of a “hottie,” which made him very sad.
He said in an interview, “If I was going to be a woman, I would want to be as beautiful as possible, and they said to me, ‘That’s as good as it gets.’ Uh, that’s as beautiful as we can get you.”
When he heard that he wasn’t considered very pretty, it made him really upset. This made him realize something important about how women are treated.
“I went home and started crying,” Hoffman says. “I think I’m an interesting woman, when I look at myself on-screen, and I know that if I met myself at a party I would never talk to that character because she doesn’t fulfill, physically, the demands that we’re brought up to think women have to have in order for us to ask them out.”
Even though the comedy he was in was the second most popular movie that year – “E.T. The Extraterrestrial” was number one – Dustin Hoffman didn’t find it funny.
He said, “…that was never a comedy for me.”
But despite that, Hoffman became one of the most famous actors in Hollywood.
He won his second Oscar for the 1988 movie “Rain Man” and also won six Golden Globes and one Primetime Emmy.
In 2013, the actor, who is usually busy with his career, became quiet.
Just a few months after Dustin Hoffman directed the British comedy “Quartet” in 2012, and shortly after finishing filming “Chef” in 2014 with Jon Favreau and Sofia Vergara, his representative told the world why the beloved actor had been out of the spotlight.
His publicist, Jodi Gottlieb, shared with People (through ABC News) that Hoffman had been successfully treated for cancer, something he had kept private. She said, “It was detected early, and he has been surgically cured. Dustin is feeling great and is in good health.”
Although not much detail was given, reports suggested he had throat cancer. Even though he was 75 at the time, he continued with treatments to prevent it from coming back.
But Hoffman didn’t let this slow him down. He continued to work, lending his voice to Master Shifu in more “Kung Fu Panda” movies and starring in other films like “Sam and Kate” in 2022 and the sci-fi drama “Megalopolis” in 2024.
In early March 2024, Hello! reported that Hoffman and his wife Lisa Gottsegen, whom he married in 1980, were seen walking together in London, showing affection.
They wrote, “The Hollywood legend looked years younger than 86 as he smiled and waved at the cameras. He was tanned and carefree as he strolled through the city and ducked into boutiques with his wife of 43 years.“
Although Hoffman hasn’t spoken publicly about his cancer battle, it seems he’s doing well. Let us know what you think of this story and share it so we can hear what others think too!
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