Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Put a Sheet of Aluminum Foil in Boiling Water, Even Wealthy People Do This: The Reason…
A straightforward household hack involving a sheet of aluminum foil proves to be a remarkable solution for revitalizing old cutlery. In the aftermath of a meal, the immediate washing of dishes is often preferable to avoid a daunting pile in the sink.
While dishwasher owners may escape this chore, those relying on hand washing, for various reasons, encounter the challenge of restoring old and seemingly irreversibly tarnished cutlery.
In response to this common woe, an ingenious method emerges, utilizing the transformative power of aluminum foil. The process begins by heating water in a pot, to which a spoon of sodium bicarbonate and half a spoon of sugar are added.
Once the mixture reaches a boil, a sheet of aluminum foil is cut in half, creating four equal parts. Each segment is then rolled into a ball, and these aluminum balls are introduced into the boiling pot.
Surprisingly, this method proves ideal for rejuvenating old cutlery. Spoons, forks, and knives that have lost their original luster are immersed in the pot for a mere ten minutes.
Following this brief treatment, the cutlery is removed, washed with water and soap, completing the revitalization process. The result is astonishing – the once-dull cutlery now shines brightly, almost as if brand new.
This cost-effective solution, utilizing the potential of aluminum foil and the cleansing properties of sodium bicarbonate, stands as an extraordinary alternative to discarding old cutlery and purchasing replacements.
By employing this simple yet effective method, individuals can breathe new life into their kitchen essentials, saving both money and resources. The brilliance and clarity reminiscent of the cutlery’s original state are restored through this ingenious combination of everyday items.
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