Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
Mom Leaves Note On “Disrespectful” Son’s Door, And Now It’s Going Viral
Being a parent to a cocky, disrespectful teenager is far from easy, and different parents have different approaches to getting their children to behave.
One mom, Heidi Johnson, wrote a handwritten letter to her son, Aaron, and shared it on Facebook. She didn’t intend for the post to go viral. She didn’t even intend to make the post public. It was supposed to just be for friends to see, but she does not regret her post or the fact that it’s public.
In the letter to her 13-year-old son, Johnson reprimanded her son treating her like a “roommate.” She went on to give him an itemized bill for rent, food, etc that totaled over $700. If he was going to treat her like a roommate instead of his mom, she would do the same.
Johnson signed the note, “Love Mom,” and she truly does love her son. She followed up the post with another post explaining some backstory to the situation.
She also reassured parents who were criticizing her that “I am not going to put my 13 year old on the street if he can’t pay his half of the rent. I am not wanting him to pay anything.
I want him to take pride in his home, his space, and appreciate the gifts and blessings we have.”
She added that she never intended for Aaron to pay the bill. Instead, she wanted him to “gain an appreciation of what things cost.”
The reason Johnson wrote the note was to make sure her son understood “what life would look like if I was not his ‘parent,’ but rather a ‘roommate.’ It was a lesson about gratitude and respect from the very beginning.”
Johnson also explained that before she wrote the note, her son had lied about doing his homework, and when she told him she was going to restrict his internet access, he responded, “Well, I am making money now.”
She explained that the money he was referring to was a little bit of income he was making from his YouTube channel, but not nearly enough to pay for food and rent.
The public note has not hurt Johnson’s relationship with her son. She explained, “He and I still talk as openly as ever. He has apologized multiple times.”
Johnson has also had parents turning to her for advice since she posted the note to her son.
She explains, “My post seems to have opened a door, and people feel safe coming to me and asking for advice, venting, or even just have someone bear witness to their experience by listening and opening up and sharing a piece of myself in return.”
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