In August 2017, Tony Alarcon’s phone rang unexpectedly.
Like many parents, he thought it might be a telemarketer. But this time, he answered the call.
Hearing from the school can be nerve-wracking for any parent. Tony immediately started worrying—was his daughter, Demetra, okay? Had something happened?
What he found out left him surprised.
It was a hot summer day in Northern California, with temperatures reaching 90 degrees. Tony had dropped off his 13-year-old daughter, Demetra, at school that morning. She wore a blue romper to stay cool in the heat, and neither of them thought the outfit would cause any issues.
Demetra, a student at Raymond J. Fisher Middle School in Los Gatos, California, had simply dressed for the weather.
Not everyone agreed with Demetra’s outfit. A teacher at her school said her romper was “too distracting” for the boys.
When the teacher told Demetra that her outfit was too short, her dad, Tony, rushed back to the school with a change of clothes—jean shorts and a tank top. But the school said those clothes were also inappropriate.
Tony was shocked. He asked Demetra to bend over and touch her toes in front of the school administrator. “Nothing is hanging out. There’s nothing inappropriate. I don’t understand this dress code rule,” he told TODAY.
Still, the school said her clothes were “distracting.” Since it was 90 degrees outside, Tony had no choice but to go to his car and grab a pair of leggings for Demetra to wear.
Demetra felt embarrassed.
Tony expressed his frustration, saying, “She’s just a kid. She’s only 13. She’s not trying to be a sex symbol. She just wants to be comfortable and attend class, but we’re not giving her that chance.”
This wasn’t the first time Demetra had been in trouble for her clothes. Just a week before, she was called out for a visible bra strap. “When I got dress coded last week, they said my bra strap was showing,” Demetra told the *San Jose Mercury News*. “Like, I’m wearing a bra—what’s the big deal?”
Tony, a successful investment advisor and father of two, didn’t let it go. Angry at what he saw as an unfair rule that mostly targeted girls, he took his complaint to social media. Parents from all over the country showed their support, agreeing that the school’s dress code was outdated and unfair to girls.
“Demetra’s not the only one. If you sit in the school parking lot, you’ll see that,” Tony said. “Lots of girls just want to be comfortable, but they feel forced to wear leggings even when it’s 100 degrees outside.”
Tony believed that parents, not schools, should decide if their children’s clothes are appropriate. He was also worried about how being told their clothing is a “distraction” to boys could affect young girls emotionally in the long run.
The story quickly got attention from the media, with major news outlets reporting on Tony’s efforts to change the dress code. While the school didn’t speak on camera, they did release a statement:
“The Los Gatos Union School District believes that appropriate dress and grooming contribute to a productive learning environment,” the district said. “Students are expected to wear clothes that reflect the core values of our learning community.”
Tony’s efforts made an impact. His push for change led the Los Gatos Union School District to reevaluate its dress code to make it fairer and less strict for all students.
Lisa Fraser, the school’s principal, explained that the dress code rules, called “Fashion Faux Pas,” apply to both girls and boys. Some of the rules include no hats or hoods indoors, no visible underwear, no inappropriate logos or words, and shorts must have at least 4-inch inseams.
“There has always been a dress code,” Fraser told a newspaper. “These are basic rules for appropriate behavior. I can set guidelines for the school, but I want them to reflect the community’s values.”
In the end, Tony Alarcon’s persistence started an important discussion about how school dress codes affect young girls — showing that one parent’s voice can truly make a difference.
What do you think about the school’s dress code? Have you or your children faced a similar situation? Share your thoughts and experiences in the comments!
McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement
March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
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