Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Tiny Pup Rescued From Puppy Mill Was ‘Introduced’ To A New Friend And Starts His New Life
Ruggles the tiny Shih-Tzu puppy was rescued from a puppy mill and then introduced to a new friend to signal a brand new beginning!
Ruggles the tiny Shih-Tzu puppy was rescued from a puppy mill and then introduced to a new friend to signal a brand new beginning. His unlikely pal, Chompers the kitten, was found alone under a porch when she was only two days old. Watch as they meet each other for the first time in the video below.
Despite their rough starts to life, both Ruggles and Chompers are happy and healthy and were adopted into loving forever homes. Ruggles went on to become an official ambassador for the shelter that rescued him, the Cherokee County Animal Shelter. He visits schools to help educate kids on shelter dogs and puppy mills. How sweet!
A note from YouTube on their adoptions: “For those wondering why they were not adopted together… that was the shelter’s original plan, but Chompers (true to her name!) became too rough with little Ruggles, and due to his health problems, it was determined that it was in both of the animals’ best interest to be adopted separately. They are both happy and very much loved!”
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