McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

Janitor Purchases Old Doll at Flea Market, Gives it to Child, and Hears Mysterious Cracking Noise

A few days earlier…

“Mommy,” said Eve sadly. “Can you get me a doll?”

“Honey,” Pauline gently replied. “You know we’re on a tight budget this month. Mommy will buy you one next month. That’s a promise.”

“But mommy…” Eve’s voice began to crack. “My birthday is in two days. Did you forget about it?”

“Oh, no, no, sweetheart! Not at all!” Pauline said, but she had actually forgotten and felt terrible about it.

“Are you still not going to get me a doll? I don’t have any friends, mommy. Nobody wants to be friends with me because we are poor. That doll can be my best friend…”

“Oh honey,” Pauline hugged Eve. “I will get you the doll. Promise. Don’t be sad, ok?”

Pauline knew the kids at Eve’s school didn’t treat her well because she wasn’t as rich as them, but there wasn’t much she could do about it. Children can be cruel at times.

Present day…

Pauline was delighted after buying the doll. She couldn’t wait to give it to Eve and see her beautiful smile. The doll was one of those vintage kinds, holding a tiny baby in her arms.

“Oh, Eve will be so happy!” Pauline thought on her way back home.

And Eve was. The little girl’s joy knew no bounds when Pauline showed her the doll on her birthday.

Sometimes, the cause of someone’s smile is the source of another person’s grief.
“Ta-da! Mommy got the doll for Evie!” Pauline exclaimed, holding the doll in her hands. “Can mommy have a kiss for that?”

“It’s so pretty! Thank you, mommy!” Eve chirped as she kissed Pauline on the cheek.

As Pauline handed over the doll to Eve, she suddenly heard a strange crackling sound.

“What was that?” Pauline wondered.

She shook the doll, holding it close to her ears, and heard the crackling again.

“Mommy! Give it here! I wanna hold my doll! Please! Please!” Eve said, excited to play with it.

“One second, honey. I think there’s something in here…”

It was then that Pauline examined the doll and found a secret pocket sewn into the doll’s outfit. She undid the loose threads around it, and a note fell from it.

Eve quickly picked it up and said, “Mommy, it says, ‘Happy Birthday, Mommy.’ It’s not your birthday! It’s my birthday! This is so silly!”

When Pauline read the note, she noticed the message seemed like it was scribbled by a child. At that point, the thought of the woman selling the doll flashed through Pauline’s mind.

The next day, she returned to the flea market with the doll, and luckily, the woman’s stall was still there.

“Oh, I’m glad I found you here!” Pauline said. “I bought this doll yesterday, and I found a note inside…”

When the woman, Miriam, saw the note, her eyes welled up. “My daughter got this doll for me,” she said quietly. “She passed away two days before my birthday…My husband and I, oh, I’m sorry…” The woman covered her face as her tears started to flow.

“I’m really sorry for your loss,” Pauline said apologetically. “I had no idea. I know I can’t take away your pain, but if it helps, I can give you a hug.”

“Oh, thank you…” Miriam said. Pauline gave her a warm hug, after which Miriam revealed her sad story, which brought tears to Pauline’s eyes.

“My little daughter was diagnosed with cancer,” Miriam said. “We needed money for her chemotherapy. My husband and I work at a factory. We didn’t have enough money to cover her hospital bills, so we set up a stall here to sell our old furniture and things we didn’t need.”

“But we couldn’t save our daughter…She—she left us too soon. We’re selling her toys because every time I look at them, it just makes me sad.”

“One night, when I held my baby girl’s hand, she asked me to be happy. She had said, ‘Mumma, when I’m gone, please remember me with a smile.’ So I decided to sell the toys. She had bought that doll, saying it would remind me of her. I’m sorry I feel like I’m oversharing with you, but my heart feels really relieved today. Thank you for listening to me.”

As Miriam finished, she broke down into tears again. Pauline consoled her, and the two women talked about their lives for a while. Pauline told her how she’d been raising Eve by herself and invited her over to spend time with them.

“Eve will love to meet you,” she said. “And thank you so much for the doll. It made my daughter’s day. I’m sure your daughter is looking at you and smiling. Thank you again,” she added before she left.

A few days later, Miriam visited Eve and Pauline at the trailer where they lived.

“This is in appreciation of your kind heart and patience in listening to me that day. I hope this helps you and Eve,” Miriam said, handing Pauline an envelope.

When Pauline opened it, she found a couple of dollar bills inside. $3000 in total. “Oh, Miriam, we can’t take this. This is a lot. No, no, this doesn’t feel right…”

“You can take it, Pauline,” Miriam insisted. “A mother’s heart knows how much it hurts when you can’t do enough for your child. We made this by selling the toys. Please keep it. If not for my sake, please keep it for Eve’s sake.”

Pauline cried. “Oh, Miriam, thank you. This will help us a lot. Thanks.”

From then on, Miriam and Pauline became friends, and Miriam loved and spoiled Eve too much. But the best part was that Pauline and Eve’s company helped Miriam heal and move on from her loss.

What can we learn from this story?

Help someone in need, and you’ll never regret it. Pauline and Miriam helped each other in whatever way they could. That helped Miriam overcome her grief, and Pauline and Eve found someone who cherished their company.
Sometimes, the cause of someone’s smile is the source of another person’s grief. Sadly, the doll which made Eve happy on her birthday was a reminder of Miriam’s sad past.

Share this story with your friends. It might brighten their day and inspire them.

Related Posts

Be the first to comment

Leave a Reply

Your email address will not be published.


*