March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
I WENT FOR AN ULTRASOUND AND SAW MY HUSBAND HUGGING A PREGNANT WOMAN — SO I SECRETLY FOLLOWED THEM
The ultrasound image, blurry yet undeniably real, still swam before my eyes. Two pink lines. Two tiny flickering lines that promised a future I had yearned for, a future I had almost given up on. After five years of longing, of disappointment, of tears shed in the quiet hours of the night, it was finally happening. I was pregnant.
But the joy that should have consumed me was quickly replaced by a chilling dread. As I walked out of the clinic, my eyes fell upon a scene that shattered my world. Ronald, my husband, stood in the hallway, his arms wrapped around a woman with a swollen belly. It wasn’t just a casual hug; it was a tender, intimate embrace, his hands resting gently on her burgeoning stomach.
A wave of nausea washed over me. Who was she? What was he doing here? The questions raced through my mind, each one sharper than the last. My carefully constructed world, the world I had envisioned with Ronald at the center, was crumbling before my eyes.
Gripping my purse tightly, I felt a surge of adrenaline. I couldn’t just stand there, frozen in disbelief. I had to know. I had to understand.
And so, I did something I never thought I would do. I followed them.
My heart pounded like a drum as I trailed behind them, my breath catching in my throat with every step. They walked slowly, their conversation hushed and intimate. I stayed hidden, peering through shop windows, ducking behind parked cars, feeling like a ghost in their world.
They turned down a narrow street, the houses quaint and old-fashioned. My gaze followed them to a small, two-story house with a rose bush spilling over the fence. This was it. Their destination.
I found a secluded spot across the street, my eyes glued to the window. The living room was cozy, filled with sunlight and the scent of freshly baked bread. They sat on a worn-out sofa, the pregnant woman gently stroking her belly. Ronald leaned in, his face radiating a warmth I had rarely seen directed towards me. He spoke softly, his voice filled with a tenderness that made my chest ache.
“I’m so excited, darling,” he said, his voice thick with emotion. “We’re going to be parents.”
The woman smiled, her eyes sparkling. “Me too, love. I can’t wait to meet our little one.”
“Our little one,” he repeated, the word hanging in the air.
The scene before me played out like a cruel, twisted movie. Their happiness, their shared dreams, mirrored my own, yet they were a mockery of my own hopes. I felt a wave of dizziness, the world tilting precariously on its axis.
As the afternoon wore on, I watched them. They laughed, they argued playfully, they planned for the future. I saw a love story unfold before my eyes, a love story that did not include me.
Finally, as dusk began to settle, they left the house, hand in hand. I watched them walk down the street, their silhouettes bathed in the fading light. And as they disappeared from view, I was left alone with the shattered pieces of my heart.
The walk back to my apartment was a blur. The joy of my pregnancy, the hope that had bloomed within me, felt like a distant memory. Betrayal, anger, and a deep, suffocating sadness consumed me. How could he? How could he do this to me?
That night, I cried myself to sleep, the ultrasound image of my tiny baby a bittersweet reminder of the shattered dreams. The next morning, I woke up with a resolve I didn’t know I possessed. I would not be a victim. I would fight for myself, for my baby, and for the future I had always envisioned.
The road ahead was uncertain, filled with pain and uncertainty. But I knew, deep down, that I would find my way. I would heal, I would be strong, and I would build a life for myself and my child, a life filled with love, joy, and happiness, a life that had nothing to do with him.
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