Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
A Note from the Delivery Guy Made Me Install Security Cameras around My House – I’ll Forever Be Grateful to Him
The delivery guy’s scribbled note sent me rushing to my backyard trash cans, where I discovered something chilling. His cryptic warning may have saved my family from a terrifying fate, but the danger was far from over.
I often order food delivery when I’m too tired to cook for my kids. Over time, we grew close to Ravi, the delivery guy in our area. He’d always chat with Kai and Isla, high-fiving them before leaving. But last Tuesday night was different.
A food delivery man saddling up on his motorcycle | Source: Pexels
When Ravi arrived, he seemed very nervous. Fidgety. He shoved the food into my hands and bolted back to his car without a word.
“What’s up with Ravi?” Kai asked, peering out the window.
I shrugged, watching Ravi’s tail lights disappear down the street. “No idea, buddy. Maybe he’s in a hurry.”
As I brought the food into the kitchen, still puzzled by Ravi’s behavior, I noticed something on the back of the bag. Scrawled in shaky handwriting was a message that made me forget about dinner entirely.
Helpings of fast food laid out on a table | Source: Pexels
“CHECK YOUR TRASH CAN”
I set the food down and turned to my kids. “Hey, why don’t you two go wash up? I’ll get everything ready.”
Once they were out of sight, I bolted to the backyard. The message kept repeating in my head as I approached our trash cans. My hands shook as I lifted the lid of the first one.
A brightly-colored trash can in a backyard | Source: Pexels
Nothing unusual. Just our regular garbage. I moved to the second can, dread building with each step. I threw open the lid and froze.
Inside, wrapped in an old, dirty blanket, was a collection of gloves and what looked like a few small tools. At the bottom sat a bottle without a label, filled with some kind of liquid.
“Mom? Are you okay?” Isla’s voice startled me.
I slammed the lid shut and spun around, forcing a smile. “Yeah, sweetie. Just… checking something. Go on inside, I’ll be right there.”
A woman closing a trash can in a backyard at night | Source: Midjourney
As soon as Isla was gone, I pulled out my phone and dialed the sheriff’s office.
“Sheriff’s Department, this is Leona speaking.”
“Leona, it’s Nora. I need you to come over right away. I found something concerning in my trash.”
“Slow down, Nora. What exactly did you find?”
I described the contents of the trash can, my voice barely above a whisper.
“Don’t touch anything,” Leona said, her tone serious. “I’m on my way. Stay inside with your kids until I get there.”
A police officer on a call in a precinct | Source: Midjourney
I hung up and headed back inside. Our neighborhood had recently experienced a string of break-ins, all with eerily similar methods. Chemicals used to weaken locks, meticulous clean-up of any evidence.
It hit me: my house was being set up for the next break-in.
“Mom, what’s going on?” Kai asked as I entered the kitchen. “You look scared.”
I forced another smile. “Everything’s fine, honey. Let’s eat dinner, okay?”
A woman setting dinner for children at a table | Source: Pexels
We’d barely started eating when there was a knock at the door. I jumped up, but was relieved when I saw Leona through the peephole.
“Kids, stay here and finish your dinner,” I said, stepping outside to talk to Leona.
She listened intently as I recounted finding the items and Ravi’s strange behavior.
“You did the right thing calling me,” Leona said, her eyes scanning the street. “I’ll take a look at what’s in your trash and get it to the lab. In the meantime, I strongly recommend you beef up your security. Also, we’ll patrol the house all night, so in case they re-tool and still try to break in, we’ll nab them red-handed.”
A police officer smiling | Source: Pexels
I nodded, already planning my next move. “I’ll call a security company first thing in the morning.”
Leona placed a reassuring hand on my shoulder. “Try to get some rest, Nora. We’ll figure this out.”
But sleep was the last thing on my mind that night. I spent hours researching security systems, jumping at every little sound outside. By morning, I was a jittery mess of caffeine and anxiety.
A woman working on a laptop computer at night | Source: Pexels
As soon as it hit 8 a.m., I called the first security company on my list. “Hi, I need cameras installed around my house. Today, if possible.”
“Ma’am, our earliest available slot is next week —”
“You don’t understand,” I cut in, my voice cracking. “I think someone’s planning to break into my home. I need those cameras now.”
There must’ve been something in my tone because the receptionist’s voice softened. “Let me see what I can do. Can you hold for a moment?”
A woman on a call in a work environment | Source: Pexels
After what felt like an eternity, she came back on the line. “We’ve had a cancellation. Our team can be there in two hours. Will that work?”
I nearly cried with relief. “Yes, thank you. Thank you so much.”
The next few hours were a blur. I called in sick to work, kept the kids home from school, and paced the house until the security team arrived.
A security camera installed on a wall | Source: Pexels
As they worked, installing cameras and explaining the system to me, I couldn’t shake the feeling of being watched. Every car that drove by, every person walking their dog, they all seemed suspicious now.
Just as the security team was finishing up, Leona’s patrol car pulled into my driveway. She got out, her face grim.
“Nora, can we talk inside?”
A parked police patrol vehicle | Source: Pexels
My stomach lurched as I led her into the house. “Kids, why don’t you go play in your rooms for a bit?”
Once they were out of earshot, Leona spoke. “The lab results came back on those items we found. The liquid in the bottle? It’s a powerful corrosive, often used to weaken locks.”
I sank onto the couch, my legs suddenly weak. “So it’s true. They were planning to break in.”
Leona nodded. “It looks that way. But Nora, you’ve done everything right. You’ve got cameras now, you’re aware of the threat. We’re increasing patrols in the area too.”
A policewoman discussing something in a living room | Source: Midjourney
“What about Ravi?” I asked. “Should I talk to him?”
“If you see him, yes. But be careful. We don’t know if he’s involved or just an observant bystander.”
As if on cue, I spotted Ravi pulling up to my neighbor’s house. “He’s here now,” I said, moving to the window.
Leona joined me. “Go talk to him. I’ll watch from here.”
I stepped outside, my pulse racing. Ravi was just getting back onto his bike when he saw me.
A delivery man astride a motorcycle | Source: Pexels
“Hey,” I called out, trying to keep my voice steady. “Got a minute?”
Ravi hesitated, then nodded. As he approached, I could see the tension in his shoulders.
“Look,” he said before I could speak, “I’m sorry about yesterday. I should’ve said something, but I was scared.”
“Scared of what?” I asked, though I had a pretty good idea.
A woman having a conversation with someone in a front yard | Source: Midjourney
Ravi glanced around nervously. “After I parked, I saw these guys messing with your trash. They looked not good, you know? I wanted to warn you, but I was afraid they might still be around.”
I was so relieved. “That’s why you left the note?”
He nodded. “Yeah. I’m sorry if I freaked you out. I just didn’t know what else to do.”
“Ravi,” I said, my voice thick with emotion. “You might have saved my family. Thank you.”
A profile view of a woman talking to someone unseen | Source: Midjourney
His shoulders relaxed a bit. “Really? You’re not mad?”
I shook my head. “Not at all. In fact, I owe you big time.”
As Ravi drove away, I felt grateful but also a little afraid. The threat wasn’t over, but at least now I knew we weren’t facing it alone.
Back inside, Leona was on her phone, talking in hushed tones. She hung up as I approached.
“We’ve got some leads based the description Ravi gave us ,” she said. “We’ll catch these guys, Nora. Just stay vigilant.”
A police officer talking on a mobile phone in a living room | Source: Midjourney
That night, after tucking Kai and Isla into bed, I sat in front of the new security monitors. The cameras showed empty streets and quiet yards, but I couldn’t shake the feeling that somewhere out there, someone was watching, waiting for their chance.
I thought about Ravi’s quick thinking, Leona’s dedication, and my own newfound strength. Whatever came next, we’d face it together. For now, all I could do was watch and wait, grateful for the unexpected allies who’d helped keep my family safe.
A woman looking aside thoughtfully | Source: Pexels
What would you have done? If you enjoyed this story, here’s another one for you about neighbors who installed a camera aimed at a woman’s garden, but she taught them a savage lesson without going to court.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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