Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Jennifer Lopez ‘seemed off’ in pics taken days before rumored split from Ben Affleck
It seems that there’s trouble in paradise for Jennifer Lopez and Ben Affleck. At least, that’s what the internet has been saying for the past few days.
Sadly, multiple news outlets suggest that things may not be looking good for the power couple, affectionately referred to as ‘Bennifer’.
Rumors of a potential split have slowly been intensifying as new details come to light.
Last week, Ben Affleck was spotted driving in Brentwood, Los Angeles. According to TMZ, the actor was leaving a house where he had apparently been staying alone. The following day, paparazzi caught him again, leaving the same location.
Affleck, once more riding solo, was reportedly not seen at the $60 million Beverly Hills estate he shares with Jennifer Lopez the previous evening. This absence has led some fans to express their dismay over the potential breakup.
“Why are they breaking up?” a sad fan wrote on X.
Another fan expressed their shock at the breakup rumors, saying on Facebook: “Noooooo!!!!!!!!!!! This can’t be happening!!!!!”
Similarly, someone else simply commented: “That’s not true.”
However, others are less surprised by the rumors… One person even claimed they expected this outcome all along.
“I wouldn’t be a bit surprised if they have secretly split. I knew from the moment they got married, it [would] not be till death do us part. This is her fourth marriage, how is it truthful on her vows?” an X user wrote.
Meanwhile, a hopeful fan chimed in with: “I hope things work out between them!”
Further complicating the couple’s relationship status is the fact that Affleck and Lopez have not been publicly photographed together for over a month. The last time they were seen together was on March 30, holding hands in New York City.
Lopez stayed in New York in April and May to promote her upcoming Netflix movie, Atlas. She was also preparing for and attending the Met Gala as a co-chair, without Affleck.
While Lopez was occupied in New York, Affleck was on the West Coast reportedly filming The Accountant 2. He also attended Tom Brady’s comedy roast on May 5, without Lopez.
Commenting on Lopez’s demeanor during her big night at the Met Gala, one Facebook user wrote: “She looked super stressed and tired at the Met Gala. I figured it was […] her tour rehearsals and filming … Maybe it was this … I root for them.”
“That’s what I was thinking,” replied one user. Another added: “Agree! She looked awful, stressed, and strained. Did not look herself at all.”
A third wrote that the actress “seemed off.”
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