In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Jamie Lee Curtis breaks down in tears over shocking revelation!
Jamie Lee Curtis said some very sad things about her close friend and Curb Your Enthusiasm star Richard Lewis, who died on Tuesday of a heart attack at the age of 76.
The 65-year-old actress who played the witch in Halloween also starred with the comedian in the sitcom Anything But Love, which ran for four seasons from 1989 to 1992.
She posted on her main Instagram page on Wednesday after hearing the sad news that the actor had died. Bette Midler was the first to share the news.
Curtis posted a bunch of old pictures of herself with Lewis and wrote a long caption in which she thanked the late star for being “the reason I am sober.”
This month, Jamie celebrated 25 years of being sober after struggling with an opioid addiction.
“I just learned that my friend Richard Lewis has died.” I remember exactly where I was on Sunset Boulevard when I saw a billboard of him for a stand-up special. It was during the casting process for the ABC pilot Anything But Love, and I asked the casting staff to bring him in to try out for the part of Marty Gold, my best friend and maybe boyfriend.
“I thought he looked good.” Someone made me laugh, which is something a strong woman can’t really do for herself. I laughed out loud when he pronounced the word “Bundt cake” wrong, but he got the part.
“He blew everyone else away,” Jamie said. They didn’t pick up the pilot for the love triangle show, but they got back to me and said, “The chemistry with Richard was so great. Could we revamp the original pilot?” That’s how we ended up making the show for two years.
“He was also a stand-up comedian, but he hated performing in front of real people. I, on the other hand, loved it.”
He would hide his lines on props, door frames, and even my face in a close-up. He also always had his lines written on a clipboard with him. He played roles very well, it turned out. It’s deep and so damn funny.
She said, “We grieved together over the death of our friend and co-star Richard Frank and over the death of our friend and producer John Ritter.”
“In his last text message to me, Richard hoped that I could get ABC/Disney to release another boxed set of episodes of the show,” she wrote to her fans.
Then Jamie said, “He’s also the reason I’m sober.” He helped me. I will always be grateful to him for that act of kindness.
They talked about his wife, Joyce Lapinsky, and she said, “He found love with Joyce, and that, of course, along with being sober, was what mattered most to him.” It makes me cry to write this.
This is a strange way to thank a nice and funny man. Richard, may you rest in laughter. “My Marty, I love you, Hannah!” she said in the end.
Jamie also wrote a second post about how sad she was about the death of her longtime friend and former co-star.
She added another old picture of herself with Lewis and some lyrics from the Anything But Love theme song.
“In the third and final season of the TV show ANYTHING BUT LOVE, which aired on ABC for a few years, the great singer-songwriter JD Souther wrote this beautiful theme song,” Curtis wrote.
“Try to find it on YouTube and listen to it. If not, I’ve written it down here for you.” Today I’m giving them to my friend Richard Lewis.
She shared lyrics that said, “If we had never met/And the world got on without us/Just as if we were never that at all,”We would still be looking for the next big thing and trying not to fall…
“Anything but love will do and hearts that beat like thunder.”For everyone but you, anything but love would be enough.
Larry David, who also stars on Curb Your Enthusiasm, and other famous people and social media users paid tribute to the late Richard Lewis.
“He’s been like a brother to me for most of my life,” he told HBO. “Richard and I were born three days apart in the same hospital.”
“He was the funniest and nicest person at the same time, which doesn’t happen very often.” The comedian told Variety, “But today he made me cry, and I’ll never forgive him for that.”
Cheryl Hines, who worked with Lewis on the hit show, wrote, “When I was young, I had the biggest crush on Richard Lewis.”
“There was no one funnier or more handsome on stage than him.” Then I got to work with him on Curb Your Enthusiasm, which was a dream come true.
“Over the years, I learned more about Richard and the gifts he gave.” I fell in love with him because he was funny, but he was also one of the nicest people I know.
“Especially in the last few years,” Cheryl said, “he would take the time to tell the people he loved how much they meant to him.” He told me how important I was to him and how much he loved me in between takes on Curb.
“To be loved by Richard Lewis.” A real gift. Richard, I love you. We will miss you. I love you, Joyce, and everyone in Richard’s family. Lawrence, Richard loved you…You already know that, though.
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