In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Prayers are needed for Kurt Russell. What happened to him is terrible…
Kurt Vogel Russell is an American actor.At the age of twelve, he made his screen debut in a western series.Russell’s portrayal in Mike Nichol’s Silkwood earned him a nomination for a 1983 Golden Globe for Best Supporting Actor.Massachusetts’ Springfield is where Russell was born.Bing, his father, was an artist as well.His mother is ballerina Louise Julia Russell.Kurt Russell reportedly has a virulent flesh-eating sickness, according to The Globe.The 65-year-old actor from Hateful 8 is said to have had unattractive ulcers under his lower lip, which are a result of Peutz-Jeghers Syndrome (PJS), a condition that has been connected to colon cancer.Cancer.According to Net, “people with PJS may have a lifetime risk of cancer of up to 93%.”Dr. Stuart Fischer, who does not treat Kurt, described the ulcers as “precancerous lesions that can become aggressive and dangerous if not treated immediately and properly.”
Immunologist and Maryland resident Dr. Gabe Mirkin concurs that Kurt “needs immediate testing” and thinks PJS could be the cause of the ulcers.He needs to start counseling right away.We must pray for Kurt Russell. The Globe also claims that Kurt recently got into a fight with Goldie Hawn, his 71-year-old longtime partner.In October, Kurt was supposed to be honored into Oklahoma City’s Hall of Great Western Performers.The Hollywood Walk of Fame already bears his name.Kurt, though, is unable to attend because of a “surprise medical issue.”The actor insisted in a statement that he need surgery, which his doctor stated was a necessary treatment that couldn’t be put off.
The Oklahoman reports that he is scheduled to undergo hip replacement surgery.”My doctors say it needs to happen in September, but I thought it could wait.”As much as I would have hoped to be there this year, I am pleased that the museum has decided to postpone our honor until 2022 so I can accept this wonderful prize in person, Russell stated in the statement.We applaud Kurt Russell on being inducted into the Hall of Great Western Performers!We hope that his treatment later this month goes well and he recovers quickly.
Bottom line: Despite having his name already on the Hollywood Walk of Fame, Kurt ought to be admitted into Oklahoma City’s Hall of Great Western Performers.Kurt, though, is unable to attend because of a “surprise medical issue.”The actor, 64, was spotted in New Orleans sporting cuts and bruises on his face and arms.Kurt Russell has a fatal flesh-eating sickness, according to The Globe.
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