In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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According to a source, Queen Camilla was “outraged” by Prince Harry’s visit to his father since it was a “loving son PR stunt.”
With King Charles’ illness diagnosis and Kate Middleton’s “planned” abdominal surgery, all eyes are on the Firm members.
However, Harry’s visit to Britain garnered a lot of attention. Harry flew back to his native country as soon as he found out about his father’s illness.
The media said that Charles was the one who told Harry about his sickness.
It was said that he had seen Charles, but their encounter was brief since Harry was supposedly not allowed to accompany Charles on his helicopter ride to the royal estate of Sandringham, where he recuperates in between treatments.
It’s unclear exactly what the father and son talked about. However, as many had hoped, it is already evident that Harry’s visit did not pave the way for any more peace negotiations.
It was said that Prince William had no plans to meet his brother, and according to Radar Online, Camilla was upset that Harry had met Charles without the palace’s consent.
Her Majesty was incensed.According to a source who spoke to the National Enquirer, Harry arrived with an attitude and flew in from his opulent California residence without the palace’s authority.
Because of the relationships she was establishing with the British press, that made her dangerous. Additionally, there was a clear desire to exchange information on all sides. Harry stated, “And with a family structured around hierarchy and her ascension to the title of Queen Consort, there was going to be people or bodies left in the street because of that.”
Harry disclosed in an interview with Good Morning America that he hasn’t spoken to his father’s wife in a number of years.
He remarked, “I love every member of my family, despite our differences, so when I see her, we get along just fine.”
“My stepmother is her.” She doesn’t seem like a bad stepmother to me. I observe a woman who married into this establishment and has made every effort to enhance her own image and reputation out of self-interest.
Angela Levin, a royal specialist, claims that Camilla shares Harry’s sentiments and isn’t particularly interested in dating him.
The Duchess used to notice Harry staring at her with a long, chilly gaze out of the corner of her eye and was always very afraid of him. It was a little unsettling to her. “Apart from that, they got along pretty well,” says Levin in her recently released book Camilla: From Outcast to Queen Consort.
The insider went on to say of Harry’s most recent visit: “Camilla has taken it all in stride, but portraying her husband’s illness as a ‘loving son’ publicity gimmick was the final straw.
“I hear she told Harry he’s a disgrace to his father, the family, and the monarchy— and she left no doubt he isn’t wanted back!” is what I’ve heard happened after the father-son reunion.
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