In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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How did Austria’s “most beautiful artificial girl” appear before her transformation
To begin, let’s revisit a bit of history. The first Barbie doll was released in 1959, marketed as the epitome of anatomical perfection. Unlike the traditional big-eyed celluloid dolls, Barbie’s adult face and feminine figure offered a fresh alternative, quickly captivating young girls. However, as time passed, concerns arose. Doctors warned of the doll’s unintended influence, as teenage girls began striving for its unattainable proportions. Barbie became linked to cases of anorexia, affecting hundreds, if not thousands, worldwide.
While browsing for fashion inspiration this season, I stumbled upon an article praising an Austrian Barbie-inspired figure as a style icon. Yet, finding accurate information about her proved challenging.
Meet Billie (or Anna, depending on the source), a 30-year-old Vienna resident who describes herself as a style icon and “Europe’s most beautiful artificial woman.” Born in 1994 into an ordinary family, Billie had a typical childhood, attending school and playing sports without any standout interests. During her teenage years, she embraced the emo subculture, dyeing her hair black, getting piercings, and later adding tattoos.
At 18, Billie grew disenchanted with the emo aesthetic, realizing it wasn’t garnering the attention she craved. This epiphany led her to transform her image, trading dark tones for the pastel hues of babydoll pink. Although her new look attracted more notice, Billie still felt inadequate. At 19, she underwent her first breast augmentation, beginning a journey of self-reinvention that would define her public persona.
Billie’s rise to fame was gradual. Initially, she earned money by sharing photos on various online platforms, receiving payments based on views. She even claims to have been among the early pioneers of OnlyFans, though this assertion remains unverified.
Over time, Billie caught the media’s attention, making appearances on television and talk shows where she shared stories about her life and transformation. Before her drastic changes, she was a naturally attractive young woman with striking eyes. However, Billie admitted she saw little beauty in her original appearance, opting instead for cosmetic surgery to fit societal trends and ideals.
Despite her fame, Billie has acknowledged her dependency on plastic surgeries and cosmetic injections. While she recognizes her addiction, she feels unable—and perhaps unwilling—to change course. Her story serves as a poignant reflection of the lengths some go to in pursuit of beauty and acceptance.
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