In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Elton John Says Michael Jackson Was A ‘Disturbing Person To Be Around’
Michael Jackson was once called a “disturbing person to be around” by Elton John.
Some musicians could only dream of having careers in music like John and Jackson’s, and occasionally their lives even overlapped.
The 77-year-old singer of “I’m Still Standing” made startling remarks about the King of Pop, who passed away in 2009 at the age of 50, in his 2019 biography “Me.”
John said that he had known Jackson “since he was 13 or 14” and that the singer was “the most adorable kid you could imagine” in an incredible clip that was obtained by Radar Online.
He says that when Jackson’s mental state deteriorated, especially in his later years, he started to retreat from reality, and that’s when things changed.
The vocalist of “Rocket Man” came to the conclusion that Jackson had “totally lost his marbles” by the 2000s.
John, meanwhile, is adamant that Jackson’s problems started far earlier.
John claimed that on a lunch date in the 1990s, he saw the pop legend looked unwell, covered in plaster and cosmetics. The singer was named Billy Jean.
John said, “The poor guy looked awful, really frail and ill.”
The “Rocket Man” singer claimed that when Jackson left the table “without a word,” the lunch took a bad turn.
According to People, he completed half of his four-year prison sentence.
Insinuating that Jackson was addicted to painkillers, John said, “What prescription drugs he was being pumped full of?”
According to John, Jackson was later discovered “quietly playing games” with her 11-year-old kid in the housekeeper’s cottage.
John enumerated his impressions of Jackson elsewhere in the narrative, asserting: “He
Despite having millions of admirers worldwide, Jackson’s legacy took a hit after accusations surfaced in the 2019 documentary Leaving Neverland.
The documentary, which was shot and produced by Dan Reed, centers on Wade Robson and James Safechuck, who claim that Jackson sexually molested them while they were kids.
The Jackson family discussed the claims that the “Thriller” singer sexually molested young children at his Neverland Ranch with Gayle King on CBS This Morning after the film Leaving Neverland was released.
Robson and Safechuck, according to the Jackson family, came forward asking for money.
Marlon Jackson, the brother of the singer, said: “I want people to know and understand that this documentary is not portraying the truth. Not a single piece of evidence has been found to support their account.
On June 25, 2009, Jackson passed away as a result of a deadly mix of prescription medications.
According to ABC News, the Los Angeles coroner’s office stated that the singer passed away from acute propofol intoxication, with the benzodiazepine effect being mentioned as a contributing factor.
Jackson’s mode of death was similarly determined by the coroner to be murder.
In 2011, Conrad Murray, Jackson’s personal physician, was found guilty of involuntary manslaughter.
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