Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
I Want My Jobless Mom, 64, to Babysit My Kid but She Demands Payment
Natalie, a new mom with a demanding job, found herself in need of assistance and turned to her mother, Diane, for help in caring for her baby. Diane, a loving and supportive presence, readily embraced the responsibility.
As days turned into weeks, Diane’s contribution became indispensable, but a subtle tension arose when she broached the topic of compensation. Recognizing the increased demands on her time and the financial strain, Diane delicately expressed her need for financial support.
Caught off guard, Natalie grappled with the idea of compensating her mother for the help she provided. Seeking advice from an online community, she received varied perspectives on the intersection of family support and monetary remuneration.
The discussions highlighted the complexities of familial dynamics, with some advocating for compensation as recognition of the significant commitment involved in caregiving. Others emphasized the unconditional support of family, transcending financial exchanges.
In reflecting on the discourse, Natalie realized that while monetary compensation was one form of appreciation, the true value lay in the bond between mother and daughter. Choosing to express her gratitude through heartfelt gestures, Natalie aimed to honor the immeasurable support her mother provided during a critical time, bridging the gap with gestures that transcended mere financial transactions.
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