Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Tito Jackson, brother of Michael Jackson and co-founder of Jackson 5, dead at 70, sons say
Tito Jackson, brother of the late Michael Jackson and co-founder of the Jackson 5, has died. He was 70 years old.
His family made the stunning announcement Sunday.
“It’s with heavy hearts that we announce that our beloved father, Rock & Roll Hall of Famer Tito Jackson is no longer with us,” Tito’s sons TJ, Taj and Taryll said in a statement on Instagram. “We are shocked, saddened and heartbroken.”
While an official cause of death has yet to be determined, Steve Manning, former Jackson family manager, told Entertainment Tonight, he believed the pop icon died of a heart attack while driving from New Mexico to Oklahoma on Sunday.
Tito, born Toriano Adaryll “Tito” Jackson in October 1953 and the third of 10 children, was the least-heard member of the Jackson 5 as he was a backup singer and played guitar for the group, while his brothers Jackie, Tito, Jermaine, Marlon, and Michael were more prominently featured.
During their time as the Jackson 5, the family produced several No. 1 hits in the 1970s including “ABC,” “I Want You Back,” and “I’ll Be There.” They were inducted into the Rock & Roll Hall of Fame in 1997.
Tito was last seen in Munich, Germany, on September 9, prior to a scheduled performance with his brothers Jackie and Marlon Jackson. The trio have two more performances left on their 2024 tour, however it’s unclear how The Jacksons will handle the upcoming shows.
“Some of you may know him as Tito Jackson from the legendary Jackson 5, some may know him as ‘Coach Tito’ or some know him as ‘Poppa T.’ Nevertheless, he will be missed tremendously. It will forever be ‘Tito Time’ for us. Please remember to do what our father always preached and that is ‘Love One Another.’ We love you Pops,” his sons wrote on their own music group’s Instagram page.
It is devastating to hear the news about Tito Jackson. May he rest in peace, and may his family find comfort in knowing that so many people are thinking of them during this extremely difficult time.
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